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Since the very beginning of the Industrial Revolution value chains enlarged continuously until nowadays they got expanded around the globe. Instead of buying from a local market, today we buy from global brands, where representation and the trust it engenders is relegated to the brand image, created by the service industry. The end of cheap oil for architecture carries the possibility to move away from the representation of abstract, non-spatial processes In future, especially the primary sector of economy, will struggle when prices for petrochemical based products like herbicides, pesticides and fertilizers and costs to support long transportation ways will explode.

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©2013 IMDP-Ecological food-footprint (dark blue) and Ecological footprint (clear blue) of Vienna